The design and development of W&O Supply's new website was one of our first continuous improvement projects. Beginning with a launchpad site, we kept enhancements in mind, including the ground-up rebuild of W&O's massive inventory database, as well as optimization of the site's lead conversion strategy, implementation and refinement of tracking and automation, and creation of landing pages.
Out of the Ordinary
The content on the main site, outside of the products section, is relatively lightweight. W&O provided valuable image assets, so we took the opportunity to do something a little more avant-garde than what is traditional to increase appeal in European markets. Nevertheless, the site's design always communicates the company's consummate professionalism and remarkable customer service.